Dr. Sandeep G. Rathod
Designation: Coordinator : BBA, BBA-IB, BBA-CA and BBA-DI
Qualification:
- M.Sc. (Biotechnology)
- MBA (Marketing Management)
- M.Com. (Commerce)
- PGDIBO (International Business Operations)
- Ph.D. (Commerce and Management)
- NET
- FDP-IITB
Specialization:
- Marketing Management
- Retail Management
- Digital Marketing
- Brand Management
- International Marketing Management
- International Business Operations
- Business Administration
Experience:
12+ Years (Includes Industry, UG and PG)
Area of Research:
Promotional Mix Strategies, E-Detailing, Market Exploration by using Social Networking Site, Consumer Behavior toward Online Marketing, Below the Line Promotional, Green Marketing, Umbrella Branding Strategies, Cyber Security and Cyber Crime etc.
Contribution to other fields:
- Best research paper in Recent Trends in Science and Technology Track in International Multidisciplinary Conference on Technology, Innovation and Resilience Entrepreneurship organized by Department of Management Studies
- Thakur College of Science and Commerce in association with University of Mumbai and ICSSR.