BBA Design and Innovation

Three years Course Structure for BBA "Design and Innovation "
Year	Sem	Code	Modified	Cr	Marks	Hrs
Year 1	Sem 1	UD22/101	Communication Module 1	3	75	45
		UD22/102	Observations & Scratch book	4	100	60
		UD22/103	Principles of Management	3	75	45
		UD22/104	Business Organisation & System	3	75	45
		UD22/105	Fundamentals of Design elements	3	75	45
		UD22/106	Creativity Lab 1	3	75	45
		UD22/107	Fundamentals of ICT module 1	3	75	45
		Semester 1 Credits	Total Sem 1	22	550	330
	Sem 2	UD22/201	Communication module 2	3	75	45
		UD22/202	Application of Statistical Tools	3	75	45
		UD22/203	Principles of Marketing	3	75	45
		UD22/204	History of Design	3	75	45
		UD22/205	Fundamentals of Simple Tools	3	75	45
		UD22/206	Creativity Lab 2	4	100	60
		UD22/207	Fundamentals of ICT module 2	3	75	45
		Semester 2 Credits	Total Sem 2	22	550	330

Year 2	Sem 3	UD22/301	Elements of Economics	3	75	45
		UD22/302	Basics of Cost Accounting	2	50	30
		UD22/303	Innovation & Entrepreneurship - Market & Start-ups	3	75	45
		UD22/304	Materials and Processes – 1	3	75	45
		UD22/305	Design Thinking	4	100	60
		UD22/306	Creativity Lab 3 - Orthographical Drawing	4	100	60
		UD22/307	Add-On Course –EVS	2	50	30
		Semester 3 Credits	Total Sem 3	21	525	315
	Sem 4	UD22/401	Research Methodology (Exposure / Project)	2	50	30
		UD22/402	Business Analytics	3	75	45
		UD22/403	Product Aesthetics	3	75	45
		UD22/404	Materials and Processes - 2	3	75	45
		UD22/405	Fundamentals of Ergonomics	4	100	60
		UD22/406	Creativity Lab 4 - Rendering Techniques Part 1	4	100	60
		UD22/407	Add-On Course - Yoga & Wellness	2	50	30
		UD22/408	Mini Project	2	50	30
		Semester 4 Credits	Total Sem 4	23	575	345

Year 3	Sem 5	UD22/501	Project Management	3	75	45
		UD22/502	Business Law (Patents, Copyrights)	3	75	45
		UD22/503	Advance Marketing	3	75	45
		UD22/504	Innovation strategy	3	75	45
		UD22/505	Basics of CAD modelling (Rhino / Blender)	4	100	60
		UD22/506	Creativity Lab 5 – Rendering Techniques Part 2	4	100	60
		UD22/507	Technology exploration - seminar	3	75	45
		Semester 5 Credits	Total Sem 5	23	575	345
	Sem 6	UD22/601	Portfolio building	3	75	45
		UD22/602	Decision Making and Risk Management	3	75	45
		UD22/603	Business Ethics, CSR & sustainable development	3	75	45
		UD22/604	Advance CAD Modelling ( Rhino / Blender)	4	100	60
		UD22/605	Report Writing	2	50	30
		UD22/606	Dissertation Project / Internship Redesign existing product	6	150	90
		Semester 6 Credits	Total Sem 6	21	525	315
			Total Credits ( 3 Years )	132	3300	1980

Group	Activity	Credits
1	Physical Education (Graded) F.Y.BBA (Sem-I) & F.Y.BBA (Sem-II) Democracy Course (UGC course) Note: Group 1 Is compulsory for all the students as stated above
		02
		02
2	Skills Development Courses Courses Designed by the college - Choice based add- on Course	02
3	Sports Representation:
	At College Level State/University/ National Level International Level	01 02 03
4	NSS/ NCC ● Participation in Annual Camp ● NCC (awarded B or C certificate) ● NSS/ NCC RD Parade participation
		01
		02
		04
5	Avishkar / Research paper Competition / Case study / Scientific survey /Societal survey College level (Merit based) Winner at University level Winner at State level Winner at National level Winner at International level (Registration through - College DRIC and concerned Department policy)
		01
		02
		03
		04
6	Employability Enhancement Courses Certificate Courses designed by the college in association with external institute/agency	6 to 8 credits
7	Participation in Summer school National or International (Minimum 30hours) Short term course.	Minimum 02 Maximum 03
8	Scientific survey /Societal survey	02
9	Field visit/study tour/ Industrial visit/participation in curricular competition/co-curricular competition at college level (In tune with specialization subjects)	01
10	Online Certificate course/MOOCs (Minimum 15 hours to 60 Hours or as per the credits mentioned by the organizing institutes)	Maximum 04 credits

UD22/101 - Communication Module 1

BBA ( Design & Innovation )
Course Code:		Subject:		Marks	75
UD 22/101 SEM -I		Communication Module 1		Credits	3
Course Objectives: To learn various communication techniques, Learn and practice effective communication

Course Outcome:
After completing the course, the student shall be able to
CO1:	Improved communication
CO2:	Effective story narration
CO3:	Time and expression control.
Unit	Unit Title		Contents		No of Lectures

I	Basics of Communication		1.1 Communication - Meaning & Definition, 1.2 Process and importance of communication 1.3 Principles of communication. 1.4 Business communication		10
II	Behaviour & Personality		2.1 Expressing - Self, Individual strength & weakness, 2.2 Fear of expression, 2.3 Various Barriers in communication		12
III	Listening		3.1 Importance of listening 3.2 Effective listening, 3.3 Active listening, 3.4 Creating meaningful conclusions.		11
IV	Oral expression		4.1 Generating bullet points and expansion. 4.2 Story narration		12
Total No of Lectures			Hours		45
Evaluation Method			Formative		30 Marks
			Submissive		45 Marks

Suggested Reading

Bovee, Cortland L. Business Communication Today. 14th ed. . Chenna: Pearson, 2018.
K, Sinha. Business Communication. 2nd ed. New Delhi: Galgotia Pub., 2001.
Madhukar, R.K. Business Communication. 3rd ed. New Delhi: Vikas Pub., 2018.
Mukerjee, Hory Sankar. Business Communication Connecting at Work. 3rd ed. . New Delhi: Oxford, 2018.
Pradhan, Homa. Business Communicationl. 7th ed. Mumba: Himalaya Pub, 2017.
Raman, Meenakshi. Business Communication. New Delhi: Oxford, 2006.
Better presentations – by Jonathan Schwabish
Good Charts - by Scott Berinato

Teaching Methodology

Unit	Unit Title	Project (If any)	Outcome expected	Weightage of Marks (%)
			Outcome expected
			Conceptual understanding Knowledge/Skills/Attributes etc
I	Basics of Communication	Lecture & Presentation	Values for life and character building Communication skills	22
II	Behaviour & Personality	Understand self - SWOT and create development plan		27
III	Listening	Understand self - SWOT and create development plan		24
IV	Oral expression	A book review expression		27

UD22/102 - Observations & Scratch book

UD22/103 - Principles of Management

BBA ( Design & Innovation )
Course Code:		Subject :		Marks	75
UD 22/103 SEM -I		Principles of Management		Credits	3
Course Objectives: To learn how corporate world works, role of Manager, leader, Decision making and risk taking

Course Outcome:
After completing the course, the student shall be able to
CO1:	Operate like a Manager
CO2:	Improved Leadership skills
CO3:	Ready to take calculated risk and execute it
Unit	Unit Title		Contents		No of Lectures

I	Introduction to Management		1.1 Who is manager, roles, responsibilities, 1.2 Effective decision making, 1.3 Handling group		9
II	Industry revolution		2.1 Past - industry revolution, 2.2 Industry 4.0 & trends		9
III	Environmental requirements		3.1 Competitive environment - internal/ external, 3.2 Porter's Forces, 3.3 SWOT analysis		9
IV	Strategic management		4.1 Firm's vision &Mission, 4.2 Strategic objectives and levels, 4.3 Planning, measuring and evaluating.		9
V	Decision making		5.1 Ethical Requirements, nature, process, types, transformational, 5.2 Risk Management		9
Total No of Lectures			Hours		45
Evaluation Method			Formative		30 Marks
			Summative		45 Marks

Suggested Reading

1.Cherunilam, Francis. Strategic Management. 2nd ed. Mumbai: Himalaya Pub.House, 2011.

Heinz, Weihrich. Management A Global, Innovative, and Entrepreneurial Perspective. 14th ed. . Chenna: McGraw Hill Edu, 2017.
P.C, Tripathi. Principles of Management. 4th ed. New Delhi: McGraw Hill, 2008.
Rao, V.S.P. Strategic Management: Text & Cases . New Delhi: Excel Books, 2012.

Teaching Methodology

Unit	Unit Title	Project (If any)	Outcome expected	Weightage of Marks (%)
			Outcome expected
			Conceptual understanding Knowledge/Skills/Attributes etc
I	Introduction to Management	Lecture & Presentation	Reflective Thinking Professional Skills	20
II	Industry revolution			20
III	Environmental requirements	Paper		20
IV	Strategic management			20
V	Decision making			20

UD22/104 - Business Organisation & System

BBA (Design & Innovation)
Course Code :		Subject:		Marks	75
UD 22/104 SEM -I		Business Organisation & System		Credits	3
Course Objectives: To learn how corporate world works, Type of Organisations

Course Outcome:
After completing the course, the student shall be able to
CO1:	Interdependency of departments
CO2:	Organisational work flow
CO3:	Types of organisations
Unit	Unit Title		Contents		No of Lectures

I	Introduction to Organizational structure		1.1 Understand organization, 1.2 Types, structure, purpose, and goals		9
II	Departmental structure		2.1 Department types, 2.2 Interdependency, 2.3 Process/ work flow		9
III	Plan & Control		3.1 Importance of planning, 3.2 Process of planning, 3.3 Setting goals, planning, 3.4 Monitoring and controlling techniques.		9
IV	Entrepreneurship		4.1 Characteristic, 4.2 Small business, starting & managing, 4.3 Small business administration,		9
V	Business Strategies		5.1 Mergers and acquisitions, 5.2 Internationalisation, 5.3 Diversification, 5.4 case studies		9
Total No of Lectures			Hours		45
Evaluation Method			Formative		30 Mark
			Summative		45 Mark

Suggested Reading

Colin Ware, Information Visualization, Third Edition: Perception for Design (Interactive Technologies), Morgan Kaufmann, 2012
Brian M. Moon, Robert R. Hoffman, Joseph D. Novak, Alberto J. Cañas; Applied Concept Mapping: Capturing, Analyzing, and Organizing Knowledge, CRC Press, 2011
Bhushan, Y.K. Fundamentals of Business Organisation & Management . New Delhi: Sultan Chand & Sons, 2012.
Gupta, C.B. Business Organisation and Management . New Delhi: Sultan Chand & Sons, 2012.
.Gupta, R.N. Business Organisation and Management. New Delhi: S.Chand & Co.Ltd., 2008.
Talloo, Thelma J. Business Organisation and Management . New Delhi: Tata McGraw Hill, 2007.

Teaching Methodology

Unit	Unit Title	Project (If any)	Outcome expected	Weightage of Marks (%)
			Outcome expected
			Conceptual understanding Knowledge/Skills/Attributes etc
I	Introduction to Organizational structure	Lecture & Presentation	Reflective Thinking Professional Skills	20
II	Departmental structure	Theory paper		20
III	Plan & Control			20
IV	Entrepreneurship			20
V	Business Strategies			20

UD22/105 - Fundamentals of Design elements

UD22/106 - Creativity Lab 1

UD22/107 - Fundamentals of ICT module 1

UD22/201 - Communication module 2

BBA ( Design & Innovation )
Course Code:		Subject:		Marks	75
UD 22/201 SEM -II		Communication module 2		Credits	3
Course Objectives: To learn various communication techniques, Learn and practice effective Business communication

Course Outcome :
After completing the course, the student shall be able to
CO1:	Improved communication
CO2:	Effective story narration
CO3:	Time and expression control.
Unit	Unit Title		Contents		No of Lectures

I	Basics of Business communication		1.1 Need of business correspondence. 1.2 Effectiveness 1.3 importance.		8
II	General Writing		2.1. Enquiry, 2.2. Ordering, 2.3. Complaints, 2.4. Follow ups. 2.5. Emails, Blog writing, 2.6. Notice, Circulars, Memos, 2.7. communication, 2.8. Correspondence, 2.9. Agenda and Minutes of meeting		8
III	Team spirit		3.1 Importance to work in team, 3.2 skills for team work, 3.3 Negotiation and task division / completion.		8
IV	Leadership		4.1 Importance of leadership 4.2. Traits of leadership 4.3. Culture, 4.4. Leadership style & Trends		8
V	Report Writing		5.1. Report writing - index, expansion, 5.2. Visual quality		8
Total No of Lectures			Hours		40
Evaluation Method			Formative		30 Marks
			Summative		45 Marks

Suggested Reading

Better presentations – by Jonathan Schwabish
A. Sherlekar , “Modern Business Organization”, Himalaya Publishing”
Hamp-Lyons and etal, “Study Writing”, 2nd Edition, Cambridge University Press, 2008.
A. Sherlekar , “Modern Business Organization”, Himalaya Publishing”

Teaching Methodology

Unit	Unit Title	Project (If any)	Outcome expected	Weightage of Marks (%)
			Outcome expected
			Conceptual understanding Knowledge/Skills/Attributes etc
I	Basics of Business communication	Lecture & Presentation	Communication skills Cooperation/Teamwork Leadership Readiness/Qualities	20
II	General Writing	practice written correspondence		20
III	Team spirit	practice written correspondence		20
IV	Leadership			20
V	Report Writing	Write small report on any given Topic		20

UD22/202 - Fundamentals of Simple Tools

UD22/203 - Application of Statistical Tools

BBA ( Design & Innovation )
Course Code:	Subject:		Marks	75
UD 22/203 SEM -II	Application of Statistical Tools		Credits	3
Course Objectives: To learn basics of statistics and its applications

Course Outcome:
After completing the course, the student shall be able to
CO1:	Aware of statistical terms, functions
CO2:	Analyse data
CO3:	Find conclusions from data using statistics
Unit	Unit Title	Contents		No of Lectures
Unit	Unit Title	Contents		No of Lectures
I	Basics	1.1. Introduction, 1.2. Functions, 3.1. Data collection & Tabulation		10
II	Principles	2.1. Charts, 2.2. finding useful information, 2.3 presenting meaningfully		9
III	Graphical representation	3.1. Excel & SPSS, 3.2. Various Graphs, 3.3. Measures of central tendency - mean, mode, median, weighted average, Geometric & harmonic mean		7
IV	Standard Deviation	4.1. Dispersions, 4.2. Standard deviation, 4.3 Coefficient of variation - understanding its meaning and use		7
V	Variance	5.1. Variance, central tendencies 5.2. Skewness, 5.3. Karl Pearson coefficient, 5.4. Bowley's coefficient, 5.5. Correlation		7
VI	Applications	6.1. Applications of Statistical parameters for analysis		7
Total No of Lectures		Hours		45
Evaluation Method		Formative		30 Mark
Evaluation Method		Summative		45 Marks

Suggested Reading

Fundamentals of Statistics: D. N. Elhance, Veena Elhance and B. M. Aggarwal
Statistical Methods: S. P Gupta.
Fundamentals of Statistics: S.C Gupta
Practical Statistics: R S N Pillai and Bhagavathi
Statistics (Theory, Methods and Application): D.C. Sancheti and V.K. Kapoor

Teaching Methodology

Unit	Unit Title	Project (If any)	Outcome expected	Weightage of Marks (%)
			Outcome expected
			Conceptual understanding Knowledge/Skills/Attributes etc
I	Basics	Lecture & Presentation	Scientific Reasoning Application Skills	0
II	Principles	Collect Data for one company performance and its competition. Analyse the data and find meaningful conclusions. Present it professionally.		20
III	Graphical representation			20
IV	Standard Deviation			20
V	Variance			20
VI	Applications			20

UD22/204 - Principles of Marketing

BBA (Design & Innovation)
Course Code:		Subject:			Marks	75
UD 22/204 SEM -II		Principles of Marketing		Credits		3
Course Objectives: To learn basics of marketing scenario and marketing principles

Course Outcome:
After completing the course, the student shall be able to
CO1:	Aware of statistical terms, functions
CO2:	Analyse data
CO3:	Find conclusions from data using statistics
Unit	Unit Title		Contents			No of Lectures

I	Market		1.1.Market environment, 1.2.Segmentation, 1.3.Competition, 1.4.Positioning strategy - 4Ps			9
II	Consumer		2.1. Consumer Behaviour, 2.2. Target customer groups, 2.3. Persona 2.4. Consumer purchasing habits, 2.5. Consumer Journey			9
III	Product		3.1. Product Life cycle, 3.2. Product Hierarchy, 3.3. Differentiation			9
IV	Competition		4.1. External factors, 4.2. Understanding competition, 4.3. Learning, 4.4. Strategic position.			9
V	Trends		5.1. Emerging issues and Trends, 5.2. Few case studies			9
Total No of Lectures			Hours			45
Evaluation Method			Formative			30 Mark
			Summative			45 Marks

Suggested Reading

Kotler, Philip, Gary Armstrong, Prafulla Agnihotri and Ehsanul Haque. Principles of Marketing. 13th edition. Pearson Education.
Michael, J. Etzel, Bruce J. Walker, William J Stanton and Ajay Pandit. Marketing: Concepts and Cases. (Special Indian Edition)., McGraw Hill Education
William D. Perreault, and McCarthy, E. Jerome., Basic Marketing. Pearson Education.
Majaro, Simon. The Essence of Marketing. Pearson Education, New Delhi. The Consumer Protection Act 1986.
Rao, V.S.P. Strategic Management: Text & Cases . New Delhi: Excel Books, 2012.
Schiffman, Leaon G. Consumer Behavior. New Delh: Pearson, 2008.
Neelamegham, S. Marketing in India : Text & Cases . Noida: Vikas Pub, 2018.

Teaching Methodology

Unit	Unit Title	Project (If any)	Outcome expected	Weightage of Marks (%)
			Outcome expected
			Conceptual understanding Knowledge/Skills/Attributes etc
I	Market	collect information of one company - product portfolio, competition, price positioning, marketing strategy, advertisement messaging.	Analytical Reasoning	20
II	Consumer			20
III	Competition			20
IV	Pricing			20
V	Trends			20

UD22/205 - History of Design

UD22/206 - Creativity Lab 2

UD22/207 - Fundamentals of ICT module 2

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