PROGRAM OBJECTIVES
- To acquire the fundamental and domain knowledge of business management.
- To impart entrepreneurial skills, leadership skills, interpersonal skills, and analytical skills required in the field of business management.
- To develop the competencies in decision making, strategic thinking, adapting to changing business environment.
- To bridge the gap between industry and academics and to enhance the employability skills through various activities and skill-based courses.
- To inculcate the problem solving and research inclination to be able to provide effective solutions.
- To create awareness about ethical, social and environmental responsibility among the students.
STANDARD OF PASSING
- The Semester End Examination will be conducted for 60 marks
- Continuous Comprehensive Evaluation (CCE) will be conducted for 40 marks.
- Thus for each paper the examination will be for 100 marks for each Semester.
- Passing marks percentage for any given paper is 40% (Out of 100). The Semester End Examination for every paper is of 60 Marks. Therefore, a student needs to get 24 marks minimum out of 60. For Continuous Comprehensive Evaluation (CCE), which means various internal examinations prior to Semester End; total marks are 40. Hence for CCE, a student needs to get 16 marks in a Paper. But there is no separate passing for CCE conducted. It means, the shortage of marks in CCE (less than 16 out of 40) is allowed. But in that particular paper, a student must compensate the shortage of marks in CCE, by getting more marks in Semester End Examination. Students must get 40 out of 100 in a given Paper. It is also to be noted that passing in the Semester End examination is compulsory.
- It also means, there is no separate passing in Internal Examination but there is separate passing for Semester End Examination.
- Backlog Internal Examination will be conducted for the students whose Aggregate percentage is less than 40% in particular paper but has got passed in Semester end examination.
- Similarly, if a student has scored less than 40% marks in internal as well as Semester End Examination of a particular paper, a student will become eligible to re-appear for the Internal Backlog Examination and Semester End Examination.
DISTRIBUTION OF CREDITS
Distribution of Credits
Distribution of total credits for Three Years BBA Programme (2021 pattern) is as follows:-
Sr.No. |
Nature of Courses |
Semesters (Credits) | Total (Credits) | |||||
I | II | III | IV | V | VI | |||
1 | Core Course | 12 | 12 | 12 | 09 | 12 | 12 | 69 |
2 | Core Course Practical | 08 | 08 | -- | -- | -- | -- | 16 |
3 | Generic Elective Course | -- | -- | -- | 03 | -- | -- | 03 |
4 | Discipline Special Elective Course | -- | -- | 08 | 08 | 08 | 08 | 32 |
5 | Skill Enhancement Course + Internship | 02 | 02 | -- | 02 | -- | 04 | 10 |
6 |
Ability Enhancement Compulsory
Course |
-- | -- | 02 | -- | -- | -- | 02 |
Sub Total | 22 | 22 | 22 | 22 | 20 | 24 | 132
(Grand Total) |
Abbreviations and Meaning of various terms used
- Course - A “Course” is a component of a Programme, so in the new system, papers will be referred to as courses. Each course is identified by a unique course code. While designing curriculum, courses can have defined weightages. These weightages are called Credits. Each course, in addition to having a syllabus, has learning objectives and outcomes. A course may be designed to comprise lectures/ tutorials/ field work project/vocational training /viva-voce etc. or a combination of some / any of these.
- Credit - The definition of “Credits” can be based on various parameters. These may be the learning hours put in, learning outcomes and contact hours, the quantum of content/ syllabus prescribed for the course. The Credit System requires that a student progresses in the academic Programmes not in terms of time (years or semesters), but in terms of courses.
- CC - Core Courses - A course, which should compulsorily be studied by a candidate as a core requirement is termed as a Core Course.
- DSC- Discipline Specific Elective Courses - Elective courses offered by the main discipline/ subject of study is referred to as Discipline Specific Elective.
- SEC- Skills Enhancement Courses - These courses are designed to provide value-based knowledge and contains both theory and lab/hands-on/training/field work. The main purpose of these courses is to provide students life-skills in hands-on mode so as to increase their employability.
- AECC- Ability Enhancement Compulsory Courses – These courses are based upon the contents that lead to knowledge enhancement. These courses are mandatory for all disciplines.
SCHEME OF CREDITS
Scheme Of Credit
Total credits for three years BBA (2021 pattern) is as follows:-
Sr. No | Semester No | No. of courses | Credit per course | Credit for project/practical courses |
Add on course credit (*) | Total Credits |
---|---|---|---|---|---|---|
1 | I | 6 | 3 | 2 | 2 | 18+2+2 =22 |
2 | II | 6 | 3 | 2 | 2(EAC) | 18+2+2 =22 |
3 | III | 6 | (5x3)+(1x2) | (1+2) | 2 | 17+3+2 =22 |
4 | IV | 6 | (5x3)+(1x2) | (1+2) | -- | 17+3+2 =22 |
5 | V | 6 | 3 | (1+1) | 2 | 18+2 =20 |
6 | VI | 7 | (5x3)+(1x2)+(1x4) | (1+2) | -- | 15+2+3+4=24 |
Total No. of credits : 132 |
* EAC- Environmental Awareness Course
** Internship – 120 hours internship is compulsory for T.Y.BBA students
Semester I (Autonomous)
Semester II (Autonomous)
Semester III (Autonomous)
Sr. No | Subject Name | Credits |
---|---|---|
1 | Principles of HRM and OB | 3 |
2 | Production and Operations Management | 3 |
3 | Global Competencies and Personality Development | 3 |
4 | Fundamentals of Sustainable Development | 3 |
5 | Consumer Behavior and Sales Management | 3+1 |
or | ||
Organizational Behaviour | 3+1 | |
or | ||
Retail Management | 2+2 | |
or | ||
Banking and Finance | 2+2 | |
or | ||
Recent Trends in HR | 2+2 | |
6 | EVS (Environment Awareness) | 2 |
Total No. of credits : | 18 |
Semester IV (Autonomous)
Sr. No | Subject Name | Credits |
---|---|---|
1 | Entrepreneurship and Start-up Management | 3 |
2 | Supply Chain Management | 3 |
3 | Fundamentals of Business Analytics | 3 |
4 | International Business Management Or Consumer Affaires | 3 |
5 | Advertising and Promotion Management | 3+1 |
or | ||
Business Taxation | 3+1 | |
or | ||
Functions and Practices of HRM | 3+1 | |
6 | Digital Marketing | 2+2 |
or | ||
Financial Services | 2+2 | |
or | ||
Employee Recruitment and Record Management | 2+2 | |
7 | Yoga and Wellness | 2 |
Total No. of credits : | 22 |
Semester V (Autonomous)
Sr. No | Subject Name | Credits |
---|---|---|
1 | Research Methodology | 3 |
2 | Business Law and Contract Management | 3 |
3 | Business Ethics and Corporate Governance | 3 |
4 | Corporate Social Responsibility and Sustainable Development | 3 |
5 | Marketing Environment Analysis and Strategy | 3+1 |
or | ||
Analysis of Financial Statements | 3+1 | |
or | ||
Cross Cultural HR and Industrial Relations | 3+1 | |
6 | Legal Aspects in Marketing Management | 2+2 |
or | ||
Legal Aspects in Finance and Security Law | 2+2 | |
or | ||
Legal Aspect in HRM | 2+2 | |
Total No. of credits : | 20 |
Semester VI (Autonomous)
Sr. No | Subject Name | Credits |
---|---|---|
1 | E-Commerce Technology | 3 |
2 | Management Information System | 3 |
3 | Business Project Management | 3 |
4 | Global Business Environment | 3 |
5 | International Brand Management | 3+1 |
or | ||
Financial Management | 3+1 | |
or | ||
Global Human Resource Management | 3+1 | |
6 | Cases in Marketing | 2+2 |
or | ||
Cases in Finance | 2+2 | |
or | ||
Cases in HR | 2+2 | |
7 | Internship + Project Viva | 2+2 |
Total No. of credits : | 24 |